Your Friend In Reykjavik

is Environmentally friendly and sustainable

Your Friend in Reykjavik operates in an environmentally friendly and sustainable way.

We offer walking tours, which are beneficial for the participant’s health and well-being, non-polluting, and have negligible impact on infrastructure.

Walking together in a small group encourages personal connection between the friendly local guide and other participants, ideal for improving mental health.

Authorized Day Tour Provider since 2014

Your Friend in Reykjavik is an Authorised Day Tour Provider, fully licensed by the Icelandic Tourist Board.

We have developed Safety Plans (Risk Assessments) for all our tours, as the board requires.

Responsible Tourism

Your Friend in Reykjavik’s parent company is one of over 300 signatories to a declaration on responsible tourism for Icelandic companies in the tourism value chain. This initiative, launched in 2016 by the Iceland Tourism Cluster in partnership with the Icelandic Tourist Board and other organizations, promotes sustainable practices within the industry.

We pledge to:

– Treat nature with respect and care

– Ensure the safety of our guests and treat them tactfully

– Respect the rights of employees

– Have a positive impact on the local community

Clean & Safe

Your Friend in Reykjavik meets the Icelandic Tourist Board’s requirements to display the “Clean & Safe” label, a project designed to ease visitor concerns about Covid-19. We also contribute to the local economy by providing business opportunities and creating jobs within our community.

Excellent guides & Training

Our guides are local, highly trained Certified Tourist Guides, holding diplomas from Iceland’s tourist guide schools. The extensive training covers various subjects over two semesters, including a First Aid course. We also provide additional training to ensure our guides deliver engaging and educational experiences on all tours.

Among our staff, we have members of ICE-SAR (Icelandic Association of Search and Rescue), Fuglavernd (Birdlife Iceland), and Landvernd (the Icelandic Environment Association), which is Iceland’s leading nature conservation organization.

Slow Food Travel

We adhere to Slow Food and Slow Food Travel guidelines, supporting local food producers, restaurants, and bars that focus on Icelandic products and drinks. To ensure we stay connected with these values, we also have a dedicated Slow Food member on our staff.

Recycling – waste reduction

Our guides tell our guests about how you can safely drink the water from the faucet/tap and tell them about recycling in Iceland.